Key Skills: Sr Application Engg, lab bio consumable APPLICATION SUPPORT PRODUCT SPECIALIST MANAGER BRAND PROMOTION EXECUTIVE channel Market business strategy pricing strategic category segment campaigns key training seminars exhibitions workshop sales marketing technical instrument

PRODUCTS:

( LIQUID HANDLING CONSUMABLES Like Pipettes, Tips, Sample Storages)

( LABORATORY & SPECIALTY PLASTICS & Plasticware , Life Science Consumables Like Cryogenic Vials, Filter Units & Bottle Tops, ART/IVF Plates & Dishes, Tissue Culture Flasks, Labware, Vials, Cellfactories, Bottles, Sampling Bags, Tubing, Beakers, Flasks)

( GLASS & SPECIALTY CONSUMABLES LIKE Specialty Glassware, Test Tubes, Chromatography Consumables, HPLC Columns, SPE Cartridges, Vials, Pipettes for Transferring Fluids, Containers for Testing Soil & Water for Contamination, Storage Tubes, Glass Sample Vials & Environmental Sample Bottles)

OPERATING MARKETS:

Scientific Laboratories, Research Institutes, Central Govt Sector, Universities, Medical Colleges, End Users & System Integrators in the Process Industries like; Food & Beverage, Pharmaceuticals, Chemicals "Institutional market" "Pharma industries" "CSIR Institutions"

JOB SUMMARY:

* The ideal candidate will have thorough knowledge & familiarity with research lab applications. Work experience in Biotechnology business will be a tremendous advantage

* Key member of APPLICATION Team responsible for the coordination, support and execution of product and/or supplier related projects.

* Work cross functionally with various departments in support of Product Management objectives.

* Responsible for working with commercial team members, distributors and customers all over south of India. Functions include: technical understanding of Lab Consumables and their applications to facilitate new product launches, maintenance and tracking of sales and promotional tools, competitive data gathering, preparation/ review of internal/ external communications and performance tracking activities

* Support to Sales / Channel teams in the field. Investigate competitive product and promotional activities including: List price comparisons, product gap/ cross reference activities and promotional activities

* Conducting Demos and seminars; Identifying focus area and product penetration.

Desired Profile

JOB RESPONSIBILITIES:

* Responsible for increasing market share, market coverage, brand availability, brand awareness and customer preference.

* Oversee new product management, complete product life cycle & product rollouts.

* Fully manages a Indian portfolio of products and suppliers

* Demonstrate an understanding of the product lines including its application by customers, the breadth of brands, and the range of product line requirements demanded by the industrial marketplace.