Key Skills: Online Marketing,Product Specialist, Social networking, Research orientation, Ability to understand user-behavior, Excellent Communication.

Job Objective:
The Product Specialist would be responsible for the development, operations and marketing initiatives that drive utilization and growth of our platform.

Responsibilities & Accountabilities:
Develop ownership for product/features development from idea to inception keeping in view the user trends and behavior.
Identify future enhancements and features via feedback, competitive analysis and online-industry trends.
Utilize web analytics tools for daily diagnostics, measuring the success of implementations and product/features growth.
Follow trends in social media and online communities.
Identify trends and best practices that should shape 123Greetings.com product/features development.
Research social media strategies and create exciting content to improve the Network visibility of the company.
Study the existing product/feature and work on its improvement.

Job Specifications:
Minimum 1-4 years experience in online marketing or web trends.
User friendly to be able to understand the product intricacies.
Research orientation.
Excellent management and organizational skills, strong attention to detail and ability to meet targets on time.
Ability to work effectively across the organization and build relationships.
Outstanding verbal and written communication skills; ability to convey complex ideas clearly and effectively.
Strong knowledge of online communities, discussion forums, blogs and social media.
Knowledge of the online public relations strategy.
In-depth knowledge of online tools and techniques.

IntraSoft Technologies Limited established in 1997, is a listed company on the NSE and BSE, owns and operates www.123greetings.com, one of the most visited electronic greeting cards website in the world. The company operates through its wholly owned subsidiaries in various geographies, which are:-
123Greetings.com, Inc. (USA)
One Two Three Greetings (India) Pvt. Ltd. (India)
123Greetings (Singapore) Pte Ltd. (Singapore)

1) 123Greetings is the world's leading online destination for human expressions reaching over 91 million unique users annually. Drawing from its tag line "Giving Life to your Expressions" the service inculcates a sense of personalization that relates to the users on an emotional level. Its offering of over 20,000 greeting cards covers a mix of 3,000 seasonal & everyday categories. Its applications & widgets for social networks & blogs allow users ubiquitous access across multiple devices and platforms.

2) 123Greetings Store is a way of Gifting Solutions introduced by Intrasoft Technologies as an extension to 123Greetings.
123Greetings Store brings the best of gifts that can be sent to the family & friends. The Store has a special gift for every occasion and for all groups.