Key Skills: SMO Strategy, Content Development, Technical Writing , Creative writing , Editing and publishing , Copywriting , content strategist

SMO Strategists work as part of a multi-disciplinary Product Marketing team comprising of visual designers, interaction designers, social-seo specialists, design managers, and user experience researchers.

Primary Responsibilities:

Develop a content strategy plan, key themes and messages

Create development plans for web content; recommend content types and organization based on user needs and marketing goals

Conduct a detailed audit of existing and new content to identify content gaps

Develop useful, usable content including instructional text, error and confirmation messages, taglines, taxonomy and nomenclature

Write effective metadata and optimize content for search engines

Develop and maintain the writing guidelines by which all online content is governed

Possess an excellent understanding of the basics of user experience design, and the ability to translate information architecture documentation

Define content research requirements for effective user research and testing
Developing, implementing, and optimizing SMO strategies and initiatives
Directories Submission, Articles, Blogs, Forums, creating RSS feeds, Link building, and submit it in major social media platforms
Performing data analysis through Web and google Analytics tool and identifying areas for improvement
Participating in Social Media Networking Websites to build network and drive traffic to website. Participating in Social news and Social bookmarking websites to get traffic
Recommend innovative web-marketing ideas

Required Skills:

Expert level attention to detail, as well as strong organizational and communication skills needed to maintain brand integrity and dialogue with users.

Ability to create well-written and accurate content.

Considerable experience presenting content strategy deliverables to business sponsors and key stakeholders.

Ability to work effectively in a fast-paced, high-pressure environment

Experience working in a multi-disciplinary team.

Understanding of web development cycles.

Understanding of interaction design and information architecture with regards to content strategy.

Education and Experience:

Bachelors degree in English, or any related field.

2+ years of experience in working on SMO strategies

2+ years of experience in online content strategy, writing and editing that spans one or more of these fields:

Content development in an interactive setting

Editing and publishing

Technical writing

Creative writing

Copywriting